Social Media Strategist Practice

Front

What tasks should Connie perform to ensure all departments are performing as expected in managing social media risks? Options: Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.; Identify control requirements for risk assessment, identify regulatory or financial risks and create reports that assess risks and suggest controls.; Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.; Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

Back

Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.

Front

A self-employed motivational speaker is active on several forms of social media, including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media sites. What is the most effective way to make sure potential customers can still reach him?

Back

Create placeholder pages that redirect visitors to his Web site or other social media sites.

Front

During which stage of the social media campaigns should Alice define her audience’s positions in the social media funnel? Options: Implementation and Measurement, Planning, Development, Preparation

Back

Planning

Front

What would help a mid-sized technical company choose the best platform to increase its social network for sales and revenue? Options: Select the best possible graphic designer to create eye-catching, compelling advertisements; Identify the most common characteristics of their followers and select the platform that best targets them; Compare the advertising rates of multiple platforms and choose the least expensive one; Consolidate the multiple platforms, by migrating users into one network.

Back

Identify the most common characteristics of their followers and select the platform that best targets them

Front

Which of the following is a social media optimization technique that can aid in the search engine optimization?
Options:
- Creating as many posts as possible, regardless of user engagement
- Share content from third parties that will engage users
- Make sure all social media posts link back to your company’s Web site.
- Filling out all social media profiles completely

Back

Make sure all social media posts link back to your company’s Web site.

Front

Which of the following is the chief disadvantage to using social media? In a crisis situation, a company’s reputation can be damaged quickly, You can gather information about what customers want in products, A company must establish policies covering social media usage and provide training, A company can lose control of how its corporate logo is used

Back

In a crisis situation, a company’s reputation can be damaged quickly

Front

What demographic information should Matthew and Ashley consider to decide on having an Instagram account?

Back

Age of their customers, customer income and gender

Front

A major winter storm has closed a highway that runs through a national park. The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance. This behavior is commonly referred to as:

Back

Crowdsourcing (collecting ideas, services, and/or content from a large group)

Front

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign? The total number of followers on each platform. If each platform gains at least 10% more followers, the campaign will be considered a success.

Back

The total number of followers on each platform.

Front

Which of the following is a benefit of social media auditing? Options: Compare your social media presence to your competitors., Focus efforts on only the most important social media sites., Prevent bad data from entering the campaign decision making process., Maintain a specific style and tone in future social media posts.

Back

Compare your social media presence to your competitors.