What tasks should Connie perform to ensure all departments are performing as expected in managing social media risks? Options: Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.; Identify control requirements for risk assessment, identify regulatory or financial risks and create reports that assess risks and suggest controls.; Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.; Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
Social Media Strategist Practice

Flashcard
•
Business
•
12th Grade
•
Hard
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15 questions
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1.
FLASHCARD QUESTION
Front
Back
Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.
2.
FLASHCARD QUESTION
Front
A self-employed motivational speaker is active on several forms of social media, including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media sites. What is the most effective way to make sure potential customers can still reach him?
Back
Create placeholder pages that redirect visitors to his Web site or other social media sites.
3.
FLASHCARD QUESTION
Front
During which stage of the social media campaigns should Alice define her audience’s positions in the social media funnel? Options: Implementation and Measurement, Planning, Development, Preparation
Back
Planning
4.
FLASHCARD QUESTION
Front
What would help a mid-sized technical company choose the best platform to increase its social network for sales and revenue? Options: Select the best possible graphic designer to create eye-catching, compelling advertisements; Identify the most common characteristics of their followers and select the platform that best targets them; Compare the advertising rates of multiple platforms and choose the least expensive one; Consolidate the multiple platforms, by migrating users into one network.
Back
Identify the most common characteristics of their followers and select the platform that best targets them
5.
FLASHCARD QUESTION
Front
Which of the following is a social media optimization technique that can aid in the search engine optimization?
Options:
- Creating as many posts as possible, regardless of user engagement
- Share content from third parties that will engage users
- Make sure all social media posts link back to your company’s Web site.
- Filling out all social media profiles completely
Back
Make sure all social media posts link back to your company’s Web site.
6.
FLASHCARD QUESTION
Front
Which of the following is the chief disadvantage to using social media? In a crisis situation, a company’s reputation can be damaged quickly, You can gather information about what customers want in products, A company must establish policies covering social media usage and provide training, A company can lose control of how its corporate logo is used
Back
In a crisis situation, a company’s reputation can be damaged quickly
7.
FLASHCARD QUESTION
Front
What demographic information should Matthew and Ashley consider to decide on having an Instagram account?
Back
Age of their customers, customer income and gender
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