Marketing SLO practice 2

Front

The "4 Ps" (product, pricing, place, promotion) make up which of these items?

Back

Marketing Mix

Front

What is economic utility?

Back

The ability of a product to satisfy the wants and needs of a customer, and includes form, place, information, time, and possession.

Front

Which of these statements defines the philosophy of marketing? Produce a large amount of goods as quickly as possible to increase supply, Use high-pressure sales tactics to increase profits for the business, Focus on selling through lots of advertising and large sales force, Focus efforts on satisfying the wants and the needs of the customer

Back

Focus efforts on satisfying the wants and the needs of the customer

Front

The consumer (B2C) market includes people who buy products to:

Back

Use them or to benefit from them

Front

Nutrition data is included on the packaging of a food product. What type of economic utility is shown in this example?

Back

Information

Front

In good marketing strategy, what's at the center of all the efforts?

Back

The customer

Front

What is the term for the path that the product follows from the producer to the customer?

Back

Channels of distribution

Front

What is a sales promotion?

Back

A short term incentive used to get people to buy a product, such as by using a coupon or offering a discount on the purchase just this week.

Front

What is the term for any form of communication that a business uses to inform, persuade, or remind potential customers about their products?

Back

Promotion

Front

Which promotional method involves direct communication between the sales person and the customer?

Back

Personal selling