Broadcasting Glossary Flashcard

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What are bumpers in a newscast?

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Small teases that come at the end of one newscast segment often previewing what is coming up in the rest of the newscast.

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What is the purpose of a kicker in a newscast?

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To end a newscast.

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What is the role of a Producer?

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Plans and supervises newscasts.

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What is a lead story in a newscast?

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The first story in a newscast or segment.

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What is an outro in a newscast?

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The 'Goodbye' or end segment of a newscast.

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What is a package (PKG) in broadcasting?

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Reports from correspondents that contain sound bites.

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What is a pronouncer in broadcasting?

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Phonetic spelling of a difficult word or name.

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In broadcast news terms, what is a Stand-up?

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Part of package with reporter on screen reading/presenting information.

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What is a public service announcement (PSA)?

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An advertisement for a not-for-profit organization.

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What is a rundown in broadcasting?

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A chronological outline or order of stories or segments to be used in a newscast.