Understanding the Reciprocity Principle

Front

What is the Reciprocity Principle?

Back

A principle about returning favors

Front

Who coined the Reciprocity Principle?

Back

Robert Cialdini

Front

What did Sarah give to her customers?

Back

Free samples

Front

What kind of products does Sarah's startup provide?

Back

Sustainable cleaning products

Front

What is one benefit of using the Reciprocity Principle?

Back

It can boost sales.

Front

What did Sarah ask her customers to sign up for?

Back

A newsletter

Front

What did Sarah offer to a grocery chain?

Back

A deep discount

Front

What is important when using the Reciprocity Principle?

Back

Being honest

Front

What did Sarah want to build with her customers?

Back

Trust

Front

What did Sarah's strategy help increase?

Back

Her sales numbers