Branding Review

Front

Established brands tend to charge customers

Back

More for their products

Front

What is a slogan?

Back

A catchphrase that evokes some kind of feeling about the company and the product.

Front

Shelly will only buy Starbucks coffee is an example of

Back

brand loyalty

Front

What is used to protect a good so it cannot be copied? Options: service mark, trademark, brand mark, logo

Back

trademark

Front

Which the following is unbranded products with little or no promotion and plainly packaged? Options: brand recognition, brand preference, generic items, none of these answers are correct

Back

generic items

Front

who are these guys a trade character for?

Back

Rice Krispies

Front

A logo is an important part of branding

Back

True

Front

The symbol is an example of

Back

logo

Front

When branding is successful, a brand's ___ is improved

Back

image

Front

the value of a brand based on consumer knowledge of, perception of, and loyalty to the brand; strong brand equity allows for loyal customers, higher prices and growth opportunities

Back

Brand Equity