Entrepreneurship I 4.04

Front

The Elba Corporation should plan to adjust which aspect of its product mix? Options: Depth, Length, Width

Back

Width

Front

Which is an example of a company using brand extension? Options: Coca-Cola adding Caffeine-Free Diet Coke, Winn-Dixie installing an ATM machine in its stores, Kroger adding Blue Bell ice cream to its frozen foods section

Back

Coca-Cola adding Caffeine-Free Diet Coke

Front

What is lacking in Sandy’s product mix?

Back

Consistency

Front

To appeal to a target market with slightly different needs, a business added a group of related items to its product mix. What is this group of items?

Back

Line extension

Front

One way for a business to expand its product mix is by performing which action? Options: Monitoring the product life cycles, Acquiring another company, Increasing sales quotas

Back

Acquiring another company

Front

The product mix that a business decides to offer customers help to project which factor about the business?

Back

Unique image

Front

Which factor helps a business to determine its product mix?

Back

Size and target market