Sports and Entertainment Marketing-Chapter 2

Front

Purchases made by customers with little thought

Back

Emotional purchases

Front

Point of sale at which all of the expenses are covered

Back

Breakeven point

Front

The value people believe they receive from a product or service

Back

Benefits derived

Front

All of the consumers who will purchase a product or service

Back

Economic market

Front

The percentage of total sales of a product or service that a company expects to capture in relation to its competition

Back

Market share

Front

An attempt to appeal to a large, general group of consumers

Back

Mass marketing

Front

Group of consumers within a larger market who share one or more characteristics

Back

Market segment

Front

A focus on satisfying customer needs

Back

Marketing concept

Front

The value of the next best alternative that you pass up when making a choice

Back

Opportunity cost

Front

Purchases based on careful thought and sound reasoning

Back

Rational purchases