ESB Domain 2

Front

What is a value proposition?

Back

A statement that explains to customers why they should do business with a company.

Front

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers, what is their Customer Acquisition Cost? (Hint: CAC= (marketing costs + sales costs) / # of customers)

Back

110

Front

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers, what is their Customer Acquisition Cost?

Back

$10

Front

What does SEO stand for?

Back

Search Engine Optimization

Front

What is SEO marketing?

Back

marketing that uses specified technical elements to ensure the search engine crawler (google) places their company or product in the top search results

Front

T/F: Customers searching products on search engines such as Google are more likely to open the articles at the top of the page.

Back

True

Front

The four segments of data are: (SELECT ALL THE APPLY) Behavioral, Geographic, Demographic, Psychographic

Back

Behavioral, Geographic, Demographic, Psychographic

Front

Behavioral Data is collected by: observing customers' behaviors to understand their buying habits

Back

observing customers' behaviors to understand their buying habits

Front

How does analyzing sales data help companies?

Back

It helps decide where improvements need to be made, it gives companies an idea how to boost their sales, it allows companies to explore which products did not sell well during certain times or in certain places.

Front

What is a value proposition?

Back

A statement that explains to customers why they should do business with a company.