Graphic Design Principles: Level 1

Front

What is the principle of balance in design?

Back

Balance refers to the distribution of visual elements to create a sense of stability or equilibrium in a design. It can be symmetrical or asymmetrical.

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How does contrast help a design?

Back

Contrast can guide the viewer's eye to a focal point, highlight important information and add variety, or even drama, to a design.

Front

Define emphasis in graphic design.

Back

Emphasis is the technique of making one part of a design stand out to attract the viewer’s attention.

Front

What is movement in design?

Back

Movement is the principle that guides the viewer's eye through a design, often using lines, shapes, or repetition to create a sense of flow.

Front

Explain the role of pattern in design.

Back

Patterns are repeating elements such as lines, shapes, or colours that form in a consistent way to create harmony and visual interest.

Front

What is the purpose of rhythm in graphic design?

Back

Rhythm creates a sense of organised movement, achieved by repeating elements with variations to maintain interest.

Front

What is unity in design, and why is it important?

Back

Unity ensures all elements in a design work together cohesively, creating a sense of completeness and harmony.

Front

What are the two types of balance in graphic design?

Back

Symmetrical balance (mirrored elements).

Asymmetrical balance (different elements balanced visually without mirroring them).

Front

What is the principle of proportion?

Back

Proportion refers to the size relationship between different elements in a design, contributing to visual harmony.

Front

What does alignment mean in graphic design?

Back

Alignment refers to the arrangement of elements along a common line or edge to create order and improve readability.