Dave Ramsey Chapter 6 Flashcard

Front

Which of the following is not a part of product positioning?
color, shelf positioning, packaging

Back

Price

Front

Selling products directly to family and friends is an example of

Back

personal selling

Front

Which of the following is NOT part of power over purchase when making a significant purchase?
seek counsel,
never buy something you don't understand,
consider the opportunity cost,
that's not good enough

Back

that's not good enough

Front

Why is there a direct correlation between the number of hours you watch TV and the amount of money you spend? Options: advertising, caveat emptor, examining buying movies, none of the above

Back

advertising

Front

What is a safe assumption to make regarding companies? Options: companies use all angles to aggressively compete for your money, companies know that competition is fierce for consumer dollars, companies spend millions of dollars and do extensive research on advertising, all of the above

Back

all of the above

Front

What concept is best explained by the statement "Money spent here cannot be spent there."

Back

opportunity cost

Front

By asking yourself " Why am I buying this product?" you are examining your

Back

buying motives

Front

When considering a new car purchase, when you ask a salesman about color options, he will often respond with: Yes, we have it in any color; If we don't have the color you want we can order it; We have it in several colors. Are you looking for 48 months or 60 months financing?; Let me check with the manager

Back

If we don't have the color you want we can order it

Front

Caveat Emptor means:

Back

buyer beware

Front

90 days same as cash means: pain is caused when items are purchased with cash; you borrow cash for 90 days; you have 90 days to pay for an item before interest fees occur; buying an item without thinking about it first

Back

you have 90 days to pay for an item before interest fees occur