Imagine that a marketer is developing a specific campaign in a media plan and they set a target with a measurable, numeric value. What does this describe? Status: [object Object] 1 / 1 point A brand goal A media mix A performance goal A marketing goal

A performance goal = measurable, numeric value.

A marketer aims to increase a company’s yearly revenue. They create a marketing goal to increase the number of website visits. What is the connection between these two goals? Status: [object Object] 1 / 1 point Both are measurements used to determine how successful a business is at increasing sales. Both are numeric measurements that serve as performance targets for marketing campaigns. A marketing goal is a specific objective in a marketing plan that supports the overall business goal. A business goal is a specific target in a marketing strategy that supports the marketing goal.

A marketing goal is a specific objective in a marketing plan that supports the overall business goal.

When creating a media plan, you should consider the budget. Why is this important? Status: [object Object] 1 / 1 point It indicates how much revenue the campaign will generate. It determines how much you can spend and on which channels. It measures how well the campaign will reach the targeted performance. It identifies the marketing and business goals.

It determines how much you can spend and on which channels. media plan

A digital marketer uses Google Analytics to collect and analyze information. What feature causes data collection to occur in Google Analytics? Status: [object Object] 1 / 1 point Campaigns URLs Events Audiences

Events data collection to occur in

Imagine that a marketer wants to create an archive of data from past campaigns for analysis and comparison. How can they do that? Status: [object Object] 1 / 1 point Link relevant data to a Google Ads scorecards. Import relevant marketing data into BigQuery. Create explorations in Google Analytics. Export data from Google Ads and Google Analytics.

Export data from Google Ads and Google Analytics. create an archive of data from past campaigns

A digital marketer uses software tools to perform A/B tests. Which of the following does this enable them to do? Status: [object Object] 1 / 1 point Test for only a single touch point in the customer journey Create generic web pages with machine learning Identify what content is in the best interest of the company Test website content to understand what works best for the visitors

Test website content to understand what works best for the visitors

A digital marketer uses an A/B test to determine which version of a web page performs better with customers. Why is A/B testing an effective way to decide what content to use? Status: [object Object] 1 / 1 point A/B tests offer data to support the results, which makes it a reliable way to inform content decisions. A/B tests are practical because they test sample populations over a long period to deliver accurate results. A/B tests offer guaranteed sales growth, which makes it a profitable way to inform content decisions. A/B tests are effective because the audiences are carefully considered to produce favorable results.

A/B tests offer data to support the results, which makes it a reliable way to inform content decisions.

A marketer uses the filter function in a spreadsheet to display data according to specific criteria. What additional filter option can they use? Status: [object Object] 1 / 1 point Filter by data patterns and relationships within data sets Filter by user comments in multiple sheets Filter by exact values or highlighted colors in cells Filter by formulas and calculated values

Filter by exact values or highlighted colors in cells spreadsheet

What is the purpose of a pivot table? Status: [object Object] 1 / 1 point Pivot tables display individual data points that have been categorized into ranges, with the frequency of each range represented by the height of a unique column. Pivot tables display how a metric changes over an extended time connected with a continuous line. Pivot tables display individual measurements in a vertical column. Pivot tables change the view of data in a spreadsheet to a different perspective to categorize it, or to identify an insight or trend. What is the purpose of a pivot table? Status: [object Object] 1 / 1 point Pivot tables display individual data points that have been categorized into ranges, with the frequency of each range represented by the height of a unique column. Pivot tables display how a metric changes over an extended time connected with a continuous line. Pivot tables display individual measurements in a vertical column. Pivot tables change the view of data in a spreadsheet to a different perspective to categorize it, or to identify an insight or trend.

Pivot tables change the view of data in a spreadsheet to a different perspective to categorize it, or to identify an insight or trend.

How does a digital marketer use data storytelling? Status: [object Object] 1 / 1 point To explain data, engage an audience, and inform stakeholders on how to take action To introduce stakeholders to a new line of products designed to increase sales To provide stakeholders with year-end sales revenue To present stakeholders with a new marketing strategy

To explain data, engage an audience, and inform stakeholders on how to take action

What is data analysis? Status: [object Object] 1 / 1 point The process of collecting data from analytics tools and putting it into a spreadsheet or database, making it easy to access and work with. Organizing and summarizing data to track performance across marketing and sales efforts. A measurement used to gauge how successful a business is in its effort to reach a business or marketing goal. The process of examining data in order to draw conclusions, make predictions, and drive informed decision-making.

The process of collecting data from analytics tools and putting it into a spreadsheet or database, making it easy to access and work with.

DMA301M FUO Flashcards

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114 questions

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1.

FLASHCARD QUESTION

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B

2.

FLASHCARD QUESTION

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Back

E
Preferred Last Click Model

3.

FLASHCARD QUESTION

Front

Back

B OR E

4.

FLASHCARD QUESTION

Front

Back

D

Area Charts

Individual data points for a changing variable are connected with a continuous line and the area under the line is filled in
Area charts are effective for showing changing variables over time
Download a stacked area chart in Google Sheets

5.

FLASHCARD QUESTION

Front

Back

D

6.

FLASHCARD QUESTION

Front

Back

B
THE BEST

7.

FLASHCARD QUESTION

Front

Back

A

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