U2-LA:C Marketing Campaign-Flash Cards

Front

What is the focus of BTEC Level 3 Learning Aim C?

Back

Planning and developing a marketing campaign.

Front

What are the key components of a marketing campaign?

Back

Target audience, marketing message, budget, and channels of distribution.

Front

How do you measure the success of a marketing campaign?

Back

By analyzing metrics such as return on investment (ROI), conversion rates, and customer engagement.

Front

What is the role of market research in planning a marketing campaign?

Back

Market research helps in understanding consumer needs, market trends, and the competitive landscape, which informs campaign strategy.

Front

What is a unique selling proposition (USP) in marketing?

Back

A USP is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality, or a unique feature.

Front

How can social media be used in a marketing campaign?

Back

Social media can be used to engage with customers, promote products, and gather feedback, enhancing brand visibility and customer loyalty.

Front

What is the importance of setting a budget in a marketing campaign?

Back

Setting a budget helps in allocating resources efficiently, ensuring that the campaign is cost-effective and aligns with financial goals.