Political Amendments and Concepts

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Rational Choice Voting

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Voting based on what is perceived to be in the citizen's individual interest.

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Retrospective Voting

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Voting based on the past performance of a candidate.

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Prospective Voting

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Voting based on predictions of how a party or candidate will perform in the future.

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Party-line Voting

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Voting for candidates of the same political party for all offices.

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Political Efficacy

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The belief that one's political participation makes a difference.

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Linkage Institutions

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Structures within a society that connect the people to the government.

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Interest Groups

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Organizations that seek to influence public policy.

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Party Platforms

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A political party's statement of its goals and policies.

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Candidate Recruitment

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The process of identifying and encouraging people to run for public office.

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Campaign Strategy

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The plan candidates use to guide their electoral campaign.