FM Vocab Flashcard Chp 5

Front

Shopping to improve mood when discontent.

Back

Retail Therapy

Front

Feeling of guilt or regret after a purchase.

Back

Buyer's Remorse

Front

Financial opportunity lost when choosing to spend money elsewhere.

Back

Opportunity Cost

Front

Buying without prior planning.

Back

Impulse Buying

Front

Promise from manufacturer to replace or repair faulty product.

Back

Manufacturer's Warranty

Front

Unauthorized use of debit card or pin; forging signature.

Back

Card Fraud

Front

Public recall of a brand via logo, jingle, packaging, or name.

Back

Brand Recognition

Front

Fraudulently gaining and using someone else's personal information.

Back

Identity Theft

Front

Theory that spending and consuming is good for the economy.

Back

Consumerism

Front

Value communication of a product/service to customers.

Back

Marketing