PR175 Scoring through Sponsorships VOCAB

Front

Promotional technique where a non-sponsoring business associates with an event for recognition.

Back

Ambush Marketing

Front

A written agreement enforceable by law

Back

Contract

Front

Contract where a business is the sole provider for a sport/event.

Back

Exclusive Sponsorship Rights

Front

Utilize all promotional avenues for brand recognition with a sponsor.

Back

Exploit the Sponsorship

Front

Document outlining terms between two parties; legally binding if signed.

Back

Letter of Agreement

Front

Net profit divided by investment, indicating the success of an ad or campaign based on returns for money spent.

Back

Return on Investment

Front

Term for sponsor

Back

Partner

Front

Exchange money, goods, or services for public recognition

Back

Sponsor

Front

Financial support for public exposure

Back

Sponsorship

Front

An athlete, team, league, or event at any level

Back

Sport/Event Entity