Chapter 10 Ent. Vocab Review

Front

Name, symbol, or design identifying a product

Back

Brand

Front

Consumers' view of a product vs. others, shaped by quality, availability, price, and uses.

Back

Product Positioning

Front

Placement of a product with limited sales outlets in an area

Back

Selective Distribution

Front

4 Ps of Marketing: Product, Price, Place, Promotion. New 'P': People.

Back

Marketing Mix

Front

Physical container or wrapper for product info

Back

Package

Front

Placement of a product in all suitable sales outlets

Back

Intensive Distribution

Front

Placement of a product with limited sales outlets per area

Back

Exclusive Distribution

Front

Plan guiding marketing based on research and target market

Back

Marketing Plan

Front

Part of a package presenting product info

Back

Label

Front

All products a company makes or sells

Back

Product Mix