Vocab Week 7 Flashcard

Front

What is a consumer product?

Back

Bought by individuals for personal use.

Front

Product Mix?

Back

All products or services a business sells.

Front

Product line definition

Back

A group of closely related products within the product mix.

Front

Generic brand:

Back

A product that lacks a widely recognized name or logo.

Front

Tangible: Things that are physical, items that can be touched, seen, heard, or smelled.

Back

Things that are physical, items that can be touched, seen, heard, or smelled.

Front

What is a slogan?

Back

A slogan is a memorable motto or phrase used in various contexts as a repetitive expression of an idea or purpose.

Front

Definition of Intangible?

Back

an asset that is not physical in nature

Front

Definition of Perishable?

Back

Services are intangible and cannot be stored.

Front

Definition of Brand?

Back

Name, term, or design that distinguishes a product or business from competitors.

Front

Definition of Consumer Product

Back

Products sold to consumers for personal use.