Visual Literacy Vocab I

Front

Convincing an audience using logic or reason.

Back

Logos

Front

Convincing an audience through the author's credibility or character.

Back

Ethos

Front

Persuading an audience by appealing to emotions.

Back

Pathos

Front

Feeling while reading a story: happiness, sadness, darkness, anger, suspicion, loneliness, excitement.

Back

Mood

Front

Author's attitude towards the subject.

Back

Tone

Front

Subject of discussion, study, or writing.

Back

Topic

Front

Writing arrangement.

Back

Form

Front

The people who watch, read, or listen to something.

Back

Audience

Front

Reason for doing or using something.

Back

Purpose

Front

Notice or announcement

Back

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