ENTR 1 Module 3 Vocab

Front

Something a person wants to achieve in a specified time period

Back

Goal

Front

Five strategies to reach a market: product, place, price, promotion, people.

Back

Marketing Mix

Front

Activities to deliver a good/service to the end user

Back

Place

Front

Amount a business asks for its products

Back

Price

Front

Anything that can be bought or sold, including goods and services.

Back

Product

Front

Moving an employee to a higher-level position

Back

Promotion

Front

Plan of action

Back

Strategy

Front

Actions to implement strategies

Back

Tactics

Front

Giving customers greater value, better products, or something not offered by the competition.

Back

Competitive Advantage

Front

Statement listing a business or product's special features highlighting competitive advantage.

Back

Unique Selling Proposition