SEM Chapter 2 Vocab

Front

People who use products are...

Back

consumers

Front

Money left after bills is called...

Back

discretionary income

Front

Who sells products?

Back

vendors

Front

Definition of a product:

Back

A good or service sold by any for-profit industry.

Front

Communication to persuade purchases is called...

Back

Promotion

Front

Michael Jordan's relationship with Nike:

Back

endorsement

Front

Core product definition

Back

Main product

Front

Ancillary product:

Back

A product related to or created from the core product.

Front

"Revenue" is

Back

Gross Income

Front

"Piracy" is...

Back

the unauthorized use of another’s music, movies, or copyrighted material.