Principles of Design

Front

Balance

Back

Distribution of visual weight in a design

Front

Contrast

Back

Difference between elements to create interest

Front

Emphasis

Back

Focal point to draw attention

Front

Movement

Back

Path the viewer's eye follows

Front

Pattern

Back

Repeated decorative design

Front

Rhythm

Back

Repetition to create a sense of flow

Front

Unity

Back

Harmony among elements

Front

Proportion

Back

Size relationship between parts of a design

Front

Variety

Back

Use of different elements to create interest