ME11 3.03 Market Research
Interactive Video
•
Business
•
9th - 12th Grade
•
Medium
Angela Royster
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What is the primary purpose of market research for a business?
To gather information about competitors' pricing strategies
To create products and services that meet the needs of their target audience
To analyze internal sales reports for past performance
To improve employee satisfaction within the company
2.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What kind of information can businesses gather through surveys?
The financial performance of rival companies
Detailed insights into consumer behavior from group discussions
Customer preferences, buying habits, and satisfaction with products or services
Data on market segments and their profitability
3.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What is a key benefit of conducting focus groups in market research?
To analyze large volumes of sales data efficiently
To determine the overall market size and growth rate
To test new products or services and get feedback from potential customers
To identify the most profitable market segments for a product
4.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What is the main objective of data analysis in market research?
To conduct in-depth interviews with individual customers
To identify trends and patterns in consumer behavior from various sources
To organize small groups of people for product discussions
To create visual representations of brand logos
5.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
What is one advantage of using surveys for data collection?
They are inexpensive and reach many people
6.
DROPDOWN QUESTION
30 sec • 10 pts
Using existing data such as reports and statistics is an example of: (a)
7.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
A small business wants to explore customer opinions about a new product flavor. Which research method is MOST appropriate?
Focus groups
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