Six categories of digital media explainer

What are the three primary categories used to classify digital media channels?

• Paid, Owned, and Earned media

• Search, Social, and Display media

• Content, Community, and Commerce media

• Direct, Indirect, and Referral media

Which technique falls under 'Paid media' for 'Search marketing'?

• Organic search (SEO)

• Pay-per-click (PPC)

• Backlinks

• Earned mentions

What is an example of an 'Owned media' technique for 'Social media marketing'?

• Paid social ads

• Earned mentions

• Organic social updates

• Influencer outreach

Which of these is an 'Earned media' technique often used in 'Digital PR'?

• Online advertorial

• Guest blogging

• Influencer outreach

• Affiliate marketing