SWOT Analysis and Its Application

What is the primary purpose of a SWOT analysis?

• To determine employee satisfaction

• To assess customer feedback

• To create a marketing plan

• To evaluate a company's competitive position

Which of the following is considered an internal factor in SWOT analysis?

• Political changes

• Economic trends

• Market share

• Technological advancements

How can a company classify its financial position in a SWOT analysis?

• As an opportunity

• As a legal factor

• As a strength or weakness

• As a threat

What external factor could be considered a threat in a SWOT analysis?

• Revenue growth

• Legal changes

• Customer loyalty

• Brand recognition

In the context of SWOT analysis, what does the acronym PEST stand for?

• Plan, Execute, Sustain, Transform

• People, Energy, Systems, Technology

• Product, Environment, Strategy, Tactics

• Political, Economic, Social, Technological

Which of the following is a strength of Amazon according to the SWOT analysis?

• Low profit margins

• Lack of physical stores

• Brand awareness

• Employee treatment

What is one of Amazon's weaknesses as identified in the SWOT analysis?

• Innovative technology

• High market share

• Strong brand image

• Lack of physical presence

Which opportunity is available to Amazon according to the SWOT analysis?

• Decreasing market share

• Expanding into developing markets

• Increasing employee turnover

• Reducing brand recognition

What threat does Amazon face due to its market dominance?

• More physical stores

• Higher profit margins

• Government scrutiny

• Increased brand loyalty

What is the final step in a SWOT analysis?

• Leveraging strengths and opportunities

• Eliminating all weaknesses

• Focusing only on weaknesses

• Ignoring threats