Understanding the Ansoff Matrix with McDonald's

What is the primary purpose of the Ansoff Matrix?

• To analyze financial statements

• To identify potential growth strategies for a business

• To evaluate employee performance

• To determine pricing strategies

Which strategy involves increasing market share by selling more of the existing product in the current market?

• Diversification

• Market Development

• Product Development

• Market Penetration

Why is being 'first to market' important in product development?

• It guarantees product quality

• It allows capturing market share before competitors

• It ensures customer loyalty

• It reduces production costs

What does market development strategy involve?

• Selling new products in new markets

• Selling existing products in new markets

• Selling new products in existing markets

• Selling existing products in existing markets

Which strategy is considered the most risky according to the Ansoff Matrix?

• Product Development

• Market Development

• Diversification

• Market Penetration