Gymshark's Journey to Success

Gymshark's Journey to Success

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Jennifer Brown

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the original business model of Gymshark when it was first founded?

Providing fitness training

Manufacturing gym wear

Dropshipping fitness supplements

Selling gym equipment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Ben and Lewis initially produce their first range of Gymshark clothing?

By learning to sew and screenprint themselves

By hiring professional tailors

By outsourcing to a factory

By purchasing ready-made clothes

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What marketing strategy did Gymshark use at the Bodypower Expo to gain attention?

Offering free samples

Collaborating with famous fitness YouTubers

Distributing flyers

Hosting a fitness competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of Gymshark's 'blackout' marketing campaign?

To celebrate an anniversary

To create urgency and increase impulse purchases

To clear old stock

To introduce a new product line

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What major decision did Ben and Lewis face regarding their website domain?

Whether to launch an app

Whether to add a blog section

Whether to purchase the Gymshark.com domain

Whether to redesign the website

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Gymshark decide to change their original logo?

To align with a new product line

To comply with trademark regulations

To reduce production costs

To make it more appealing to a wider audience

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant change occurred in Gymshark's leadership in 2017?

Ben Francis stepped down as CEO

Lewis Morgan returned as CEO

A new marketing director was hired

The company was sold to a larger corporation

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