
Gymshark's Journey to Success

Interactive Video
•
Business
•
9th - 10th Grade
•
Hard
Jennifer Brown
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the original business model of Gymshark when it was first founded?
Providing fitness training
Manufacturing gym wear
Dropshipping fitness supplements
Selling gym equipment
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Ben and Lewis initially produce their first range of Gymshark clothing?
By learning to sew and screenprint themselves
By hiring professional tailors
By outsourcing to a factory
By purchasing ready-made clothes
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What marketing strategy did Gymshark use at the Bodypower Expo to gain attention?
Offering free samples
Collaborating with famous fitness YouTubers
Distributing flyers
Hosting a fitness competition
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the purpose of Gymshark's 'blackout' marketing campaign?
To celebrate an anniversary
To create urgency and increase impulse purchases
To clear old stock
To introduce a new product line
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What major decision did Ben and Lewis face regarding their website domain?
Whether to launch an app
Whether to add a blog section
Whether to purchase the Gymshark.com domain
Whether to redesign the website
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Gymshark decide to change their original logo?
To align with a new product line
To comply with trademark regulations
To reduce production costs
To make it more appealing to a wider audience
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What significant change occurred in Gymshark's leadership in 2017?
Ben Francis stepped down as CEO
Lewis Morgan returned as CEO
A new marketing director was hired
The company was sold to a larger corporation
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