Fast Food Spending Techniques Quiz

What is the average monthly spending on fast food in the UK?

• £130

• £150

• £110

• £90

How much more do people typically spend at self-service kiosks compared to ordering from a person?

• 20% more

• 15% more

• 10% more

• 25% more

What is a key reason self-service kiosks are effective at upselling?

• They provide faster service

• They have a friendly interface

• They never forget to upsell

• They offer discounts

Why are saver menu items less visible in fast food restaurants?

• They are displayed in bright lights

• They are placed on a side wall with small writing

• They are advertised on TV

• They are highlighted on the main menu

What is the effect of large appetising pictures on fast food menus?

• They make the menu harder to read

• They highlight the cheapest items

• They encourage impulse buying

• They provide detailed nutritional information

What is the purpose of removing the currency symbol from menu prices?

• To make prices easier to read

• To make the menu look cleaner

• To reduce the association with spending

• To comply with international standards

What is a major feature of the McDonald's Monopoly promotion?

• It is available only in the US

• It provides discounts on all items

• It uses gamification to encourage spending

• It offers free meals to everyone

How does the Monopoly promotion encourage customers to buy larger meals?

• By advertising on TV

• By providing more game stickers with larger meals

• By offering free toys

• By giving discounts on larger meals

What is a likely outcome of winning a small prize in the Monopoly promotion?

• Getting a free meal

• Receiving a cash prize

• Winning a vacation

• Winning a car

What is the main goal of combining various psychological techniques in fast food marketing?

• To enhance food quality

• To improve customer satisfaction

• To increase customer spending

• To reduce wait times