Understanding Behavioural Segmentation

What is the primary purpose of behavioural segmentation in marketing?

• To group customers by their behaviors

• To separate customers by their location

• To categorize customers by their income

• To divide customers based on their age

Which of the following is NOT a common behavior analyzed in behavioural segmentation?

• Customer's favorite color

• Loyalty to the brand

• General buying habits

• Usage frequency

How does Nike collect data about its customers' loyalty?

• Using customer feedback forms

• Via its loyalty app

• By analyzing social media

• Through surveys

What is one way Nike uses behavioural segmentation data to enhance its marketing campaigns?

• By offering discounts on all products

• By sending generic emails to all customers

• By increasing the price of popular items

• By creating tailored marketing for specific customer groups

How can Nike adapt its email marketing campaigns based on customer behavior?

• By using a different email provider

• By altering the time the email is sent

• By sending emails only on holidays

• By changing the email's font style