Test Marketing Quiz

What is the primary purpose of test marketing?

• To increase production costs

• To gather feedback and reduce risks

• To expand into international markets

• To eliminate competition

In which industries is test marketing most commonly used?

• Real estate and construction

• Food retail and new market products

• Automotive and transportation

• Technology and software

What is a key factor supermarkets consider during test marketing?

• The color of the product packaging

• The location of the store

• The effectiveness of promotional materials

• The number of employees in the store

What is one benefit of test marketing?

• It guarantees a successful nationwide launch

• It provides insights from actual customers

• It reduces the cost of production

• It eliminates the need for further research

What is a potential drawback of test marketing?

• It is always accurate and reliable

• It can be expensive and time-consuming

• It guarantees market success

• It eliminates the need for surveys