Understanding the Role of Marketing

What is one of the primary roles of marketing in a business?

• To improve supply chain efficiency

• To reduce production costs

• To make customers aware of products or services

• To increase employee satisfaction

How did McDonald's promote the Big Mac to increase sales?

• By offering free delivery on all orders

• By reducing the price of the Big Mac

• By introducing new variations like the Grand Big Mac and Mac Junior

• By offering a buy one get one free deal

What is a key strategy used by Nike to build brand trust?

• Sponsoring only high-profile athletes

• Providing free sports equipment to schools

• Supporting social movements and causes

• Offering lifetime warranties on all products

Which social issue did Nike support through a campaign featuring Raheem Sterling?

• Racism in football

• Climate change

• Animal rights

• Gender equality in sports

What message did Nike's Dream Crazier campaign convey?

• Girls from Compton should avoid sports

• Girls from Compton can own the sport of tennis

• Only professional athletes can succeed in tennis

• Tennis is not a viable career option

How does Apple use marketing to influence product pricing?

• By offering discounts on older models

• By creating a strong brand image and demand for new features

• By reducing the cost of production

• By providing free accessories with every purchase

What unique feature did Apple highlight in the iPhone 11 launch?

• The extended battery life

• Its lightweight design

• The three cameras on the back

• The new color options

Why do companies like Apple and Nike invest heavily in marketing?

• To reduce their tax liabilities

• To expect a return on investment

• To increase their number of employees

• To diversify their product lines

What is the expected outcome when companies spend on marketing campaigns?

• To see a return greater than the amount spent

• To maintain the status quo

• To break even on their investment

• To lose money initially but gain market share

What is the ultimate goal of marketing according to the video?

• To create viral content

• To focus solely on digital marketing

• To increase market share and customer loyalty

• To reduce advertising costs