Understanding Qualitative and Quantitative Data

What are the two main types of data collected in market research?

• Descriptive and Analytical

• Primary and Secondary

• Experimental and Observational

• Qualitative and Quantitative

Which type of data is typically expressed in words and provides context and meaning?

• Qualitative

• Statistical

• Quantitative

• Numerical

What is a common method for collecting qualitative data?

• Open-ended interviews

• Statistical analysis

• Multiple-choice surveys

• Graphical representation

Which type of data is structured and often presented in graphs or charts?

• Qualitative

• Descriptive

• Quantitative

• Contextual

What is a key advantage of quantitative data collection?

• Provides deep insights

• Quick and easy to analyze

• Focuses on participant opinions

• Requires small sample sizes

Why might a business choose to combine qualitative and quantitative data?

• To focus solely on numerical data

• To save time and resources

• To increase the effectiveness of research

• To avoid complex analysis

In the Five Guys example, what type of question is 'Would you visit Five Guys again?'

• Qualitative

• Open-ended

• Descriptive

• Quantitative

What type of data does the question 'If you plan to return, please explain why?' provide?

• Qualitative

• Quantitative

• Numerical

• Statistical

What is a potential drawback of relying solely on quantitative data?

• It is time-consuming to collect

• It lacks depth and context

• It requires large sample sizes

• It is difficult to analyze

What is the main benefit of using both qualitative and quantitative data in research?

• It provides a comprehensive understanding

• It reduces costs significantly

• It focuses on numerical data only

• It simplifies the research process