Fast Food Spending Techniques Quiz

What is the average monthly spending on fast food in the UK?

• £50

• £300

• £110

• £200

How much more do people typically spend at self-service kiosks compared to ordering from a person?

• 25% more

• 20% more

• 15% more

• 10% more

What is a key reason self-service kiosks are effective at upselling?

• They provide faster service

• They have a friendly interface

• They never forget to upsell

• They offer discounts

What technique do fast food chains use to make saver menu items less visible?

• Display them on a side wall with small writing

• Highlight them with bright colors

• Place them at eye level

• Advertise them on TV

What is the effect of large appetising pictures on fast food menus?

• They make the menu harder to read

• They encourage impulse buying

• They provide nutritional information

• They highlight the cheapest items

Why do fast food chains remove or minimize the currency symbol on menus?

• To make prices easier to read

• To comply with international standards

• To reduce the association with cost

• To make the menu look cleaner

What is the main goal of the McDonald's Monopoly promotion?

• To promote healthy eating

• To encourage customers to spend more and visit more often

• To introduce new menu items

• To reduce wait times in stores

How does the Monopoly promotion encourage customers to upgrade their meals?

• By offering exclusive menu items

• By giving discounts on large meals

• By providing more game stickers with larger meals

• By offering free toys

What is a likely outcome of winning a small prize in the Monopoly promotion?

• Winning a car

• Getting a free meal

• Winning a vacation

• Receiving a cash prize

What psychological effect do fast food chains aim to achieve by combining multiple techniques?

• To make customers spend more than expected

• To ensure customers spend less

• To confuse customers

• To make customers feel guilty