The Life and Inventions of William A. Mitchell

Where did William A. Mitchell begin his career in food science?

• General Foods Corporation

• University of Nebraska

• Eastman Kodak Company

• American Sugar Beet Company

What was the initial market reaction to Tang?

• Banned by NASA

• Slow sales

• Instant success

• Immediate failure

Why did NASA choose Tang for its space missions?

• It was a government mandate

• Astronauts loved its flavor

• It masked the metallic taste of water

• It was the only available drink

What was the main challenge in distributing Pop Rocks?

• High production costs

• Temperature sensitivity

• Lack of consumer interest

• Competition from other candies

What urban legend surrounded Pop Rocks?

• They caused hallucinations

• They were banned by the FDA

• They were made from illegal substances

• They caused stomach explosions

What was one of the key benefits of Cool Whip?

• It was made from natural ingredients

• It was dairy-free

• It required no refrigeration

• It could be frozen for easy shipping

How did Mitchell improve the process of making Jello?

• By using natural ingredients

• By adding more flavors

• By making it more colorful

• By reducing the setting time

How many patents did William A. Mitchell receive during his career?

• 50

• 70

• 30

• 100

Where did William A. Mitchell retire?

• California

• Minnesota

• New York

• Nebraska

What was Mitchell's approach to solving problems?

• Following traditional methods

• Relying on team input

• Using complex solutions

• Finding simple and elegant solutions