Logo Design Process with Will Patterson

What is the main purpose of subscribing to Will's channel?

• To participate in design contests

• To get discounts on design tools

• To receive notifications about new videos

• To access exclusive content

What tool does Will use to generate a fictional client brief?

• LogoMaker

• Brief Builder

• Good Brief

• Design Wizard

What type of logo does Splat Incorporated prefer?

• Wordmark

• Abstract

• Mascot

• Emblem

Why does Will choose to create a modern icon instead of a mascot for Splat?

• He lacks the skills to create a mascot

• He believes it will be more effective

• He wants to try something new

• The client specifically requested it

What is the first step Will takes in the sketching process?

• Selecting colors

• Writing the company name

• Creating a mood board

• Using digital tools

What does Will emphasize about the initial sketches?

• They must be colorful

• They should be perfect

• They are meant to explore ideas

• They should be digital

What tool does Will use to refine his sketches?

• An iPad

• A lightbox

• A scanner

• Tracing paper

What is a key characteristic of a good logo according to Will?

• It should be complex

• It should be easily recognizable

• It should use multiple colors

• It should be large

What platform does Will recommend for creating a design portfolio?

• Wix

• WordPress

• Shopify

• Squarespace

What benefit does Will mention about using Squarespace?

• It offers free domain names

• It has customizable templates

• It provides free hosting

• It includes a free logo maker