Understanding Logos

Why do people often choose products based on logos?

• Due to the actual value of the product

• Because logos are mandatory on all products

• Due to the perceived value associated with the brand

• Because logos are colorful

What is a wordmark?

• A logo that uses a graphic symbol

• A type-based logo focusing on the brand name

• A logo that combines symbols and text

• A logo that uses only initials

Which logo type is best for limited space, like an avatar?

• Wordmark

• Monogram

• Graphic symbol

• Combination mark

What is the primary function of a logo?

• To identify a brand

• To confuse competitors

• To decorate products

• To increase product price

Which of the following is NOT a criterion for a good logo?

• Appropriateness

• Complexity

• Simplicity

• Memorability