Turning Greeting Cards into a Business

What inspired Anna to start making greeting cards?

• A school project

• Her crafty grandmother

• A YouTube tutorial

• A friend's suggestion

What platform did Anna use to initially sell her cards?

• Amazon

• eBay

• Etsy

• Facebook Marketplace

What is a minimum viable product (MVP) in the context of Anna's business?

• A fully developed product

• A basic version with essential features

• A product with maximum features

• A prototype with no features

How did Anna determine which card designs would sell?

• By hiring a designer

• By conducting surveys

• Through trial and error

• By copying popular designs

Which social media platform did Anna NOT use for marketing?

• Email newsletter

• Instagram

• Pinterest

• Twitter

What role did Anna's family play in her marketing efforts?

• They handled customer service

• They designed the cards

• They helped with photography

• They managed her social media

What is the significance of understanding marginal cost in Anna's business?

• To improve card quality

• To increase the number of designs

• To ensure pricing covers expenses

• To reduce production time

How did Anna reduce the cost of materials for her cards?

• By buying in bulk

• By using cheaper paper

• By making her own recycled paper

• By outsourcing production

What is Anna's goal for the number of card designs on Etsy?

• 50

• 20

• 30

• 40

What is a key takeaway from Anna's business journey?

• Pricing should be based on competitors

• Marketing is not important

• Trial and error is crucial for product development

• Success requires a large team