Business School 101: Understanding Innovation

Which company is mentioned as an example of innovation in video streaming?

• Canon

• Netflix

• Uber

• Apple

What is a key benefit of incremental innovation?

• Creation of new technologies

• Disruption of existing markets

• Increased product diversification

• High risk

Which of the following is a drawback of incremental innovation?

• High costs

• Overcomplicating the product

• Lack of customer interest

• Rapid market changes

Disruptive innovation is characterized by:

• Improving existing products

• Creating new markets with existing technologies

• Serving existing markets with new technologies

• Targeting new markets with new technologies

Which company is an example of disruptive innovation in ride-sharing?

• Lyft

• Uber

• Canon

• Netflix

What is architectural innovation?

• Improving existing products for existing markets

• Reconfiguring existing technologies to create new markets

• Creating new technologies for existing markets

• Using new technologies to create new markets

Which product is an example of architectural innovation?

• Smartphone

• Smartwatch

• Electric car

• Blockchain

Radical innovation often faces what initial challenge?

• High customer demand

• Low production costs

• Significant resistance

• Immediate market acceptance

Which of the following is a reason why new ventures often introduce radical innovations?

• Economic incentives

• Organizational inertia

• Established market presence

• Strong customer loyalty

What is a common characteristic of radical innovation?

• Focuses on incremental improvements

• Targets existing markets

• Uses existing technologies

• Draws on novel methods or materials