Customer Relationship Strategies Quiz

Why is it important for businesses to nurture relationships with their customers?

• To increase the number of transactions

• To avoid customer feedback

• To reduce the cost of products

• To meet customer expectations and develop as the business grows

What is a transactional relationship in business?

• A relationship where customers and businesses interact frequently

• A relationship that involves co-creation of products

• A relationship with no direct contact between business and customer

• A relationship where interaction occurs only during purchase

Which type of relationship allows customers to help themselves with the necessary equipment provided by the business?

• Loyalty program

• Dedicated personal assistance

• Self-service relationship

• Transactional relationship

How do loyalty programs benefit businesses?

• They make it easier for customers to switch brands

• They reduce the need for customer service

• They increase the cost of products

• They reward customers and encourage repeat business

What characterizes a long-term customer relationship?

• A focus on immediate sales

• Frequent short-term interactions

• Minimal customer engagement

• Regular interactions and emotional connection

In a co-creation relationship, how do businesses develop products?

• By using only automated services

• By outsourcing to third-party companies

• By working directly with customers

• By relying solely on in-house innovation

What is the purpose of building communities around a brand?

• To limit customer feedback

• To reduce customer interaction

• To strengthen customer bonds and gather feedback

• To increase product prices

How did The Running Company and Salesforce use personal assistance to enhance customer relationships?

• By eliminating customer service departments

• By providing dedicated representatives for personalized service

• By reducing the number of customer interactions

• By offering discounts on all products

What strategy did Ashlyn use to adapt her bike repair service to customer needs?

• She limited her services to a specific area

• She stopped offering any services

• She introduced self-service options and loyalty programs

• She increased her service fees significantly

Why is it important for businesses to adapt their customer relationship strategies?

• To reduce the number of customers

• To ensure they meet evolving customer needs

• To maintain the status quo

• To ignore customer feedback