Business School 101: Understanding Innovation

Which company is mentioned as an example of making copiers and printers small enough for small businesses and families?

• Uber

• Netflix

• Apple

• Canon

What is a key benefit of incremental innovation?

• It targets new markets with new technologies.

• It reduces risk by making small continuous advances.

• It creates entirely new value streams.

• It reconfigures existing technologies for new markets.

What is a potential drawback of incremental innovation?

• It disrupts existing innovation ecosystems.

• It targets new markets with new technologies.

• It always requires a large budget.

• It may overcomplicate the product with too many features.

Which company is highlighted as an example of disruptive innovation in video streaming?

• Apple

• Netflix

• Canon

• Uber

How did Uber revolutionize the ride-sharing industry?

• By focusing on existing profitable customers.

• By offering a peer-to-peer app for ride-sharing.

• By creating a new market with existing technology.

• By making taxis more reliable and affordable.

What is architectural innovation?

• Improving existing products for existing markets.

• Reconfiguring existing technologies for new markets.

• Creating new markets with new technologies.

• Disrupting existing markets with new technologies.

Which product is an example of architectural innovation?

• Smartwatch

• iPhone

• Uber app

• Netflix streaming

What characterizes radical innovation?

• It targets existing markets with existing technologies.

• It uses new technologies to target new markets.

• It improves existing products for existing markets.

• It reconfigures existing technologies for new markets.

Why are new entrepreneurial ventures often the source of radical innovations?

• They focus on incremental improvements.

• They are not bound by existing innovation ecosystems.

• They rely heavily on formalized business processes.

• They have strong incentives to defend their market position.

Which of the following is NOT an example of radical innovation?

• Gillette's Razors

• Mass-produced Automobile

• Blockchain Technology

• Artificial Intelligence