Evolution of Marketing Quiz

What was the primary focus of the iconic I heart New York logo created by Milton Glazer?

• To advertise a new product

• To showcase a new marketing strategy

• To highlight a financial crisis

• To promote tourism in New York

Which technique was commonly used by merchants along the Silk Road to enhance the value of their goods?

• Mass production

• Storytelling

• Digital marketing

• Celebrity endorsements

During the Production Era, what was the main focus of marketing campaigns?

• Environmental sustainability

• Social media engagement

• Product features and functions

• Customer relationships

What was a key characteristic of the Sales Era in marketing?

• Emphasis on product quality

• Aggressive and persuasive advertising

• Introduction of loyalty programs

• Focus on digital marketing

Which marketing strategy became prominent during the Marketing Era?

• Barter and negotiation

• Limited media channels

• Customer-centric advertising

• Mass production

What technological advancement significantly impacted the Relationship Era?

• Introduction of radio

• Development of CRM systems

• Invention of the printing press

• Rise of barter systems

In the Digital Marketing Era, what type of content became more prevalent?

• Radio commercials

• Billboard advertising

• Interactive and engaging content

• Print advertisements

Which campaign is an example of successful societal impact in marketing?

• Ford's Model T promotion

• Dove's Real Beauty campaign

• Nike's Just Do It campaign

• Hoover's free flights promotion

What was a significant feature of the Marketing Era?

• Reliance on middlemen

• Use of barter systems

• Emphasis on customer needs

• Focus on mass production

How did Coca-Cola's Share a Coke campaign engage consumers?

• By using radio ads

• By offering discounts

• Through personalized bottle labels

• With celebrity endorsements