Understanding Choice Overload

What is the main reason the person in the restaurant scenario felt overwhelmed?

• They had too many options to choose from.

• Their friends pressured them to choose quickly.

• They were not hungry.

• The restaurant was too noisy.

Which of the following is NOT a cause of choice overload?

• Chaotic presentation

• Lack of time

• Too much similarity between options

• Having a clear preference

In the jam experiment, what was the outcome when more options were available?

• The same number of jams were sold.

• The experiment was inconclusive.

• Fewer jams were sold.

• More jams were sold.

According to Alvin Toffler, when does choice overload NOT negatively affect decision making?

• When the product is not available in stores

• When the product is expensive

• When the consumer has prior knowledge of the product

• When the product is new to the consumer

Why might brand names help reduce choice overload?

• They have fewer options.

• They are more colorful.

• They are always cheaper.

• They provide a sense of familiarity.

Which scenario is likely to experience less choice overload?

• Shopping for a product with no prior knowledge

• Shopping in an organized store with plenty of time

• Shopping for a new type of product

• Shopping in a cluttered store with limited time

How does online shopping contribute to choice overload?

• It is less convenient.

• It offers fewer options.

• It provides too much information.

• It is more expensive.

What is a common misconception about choice overload?

• Choice overload is not influenced by time pressure.

• Choice overload only affects small purchases.

• More options always lead to better decisions.

• There is always a perfect choice among the options.

What should consumers keep in mind when making big purchases?

• There will never be a perfect choice.

• The cheapest option is the best.

• All options are equally good.

• There is always a perfect choice.

What is a key factor that can help consumers feel more satisfied with their choices?

• Choosing the most expensive option

• Choosing a familiar brand

• Choosing based on friends' recommendations

• Choosing the first option they see