Understanding the IKEA Effect

What is the main reason customers perceive Build-a-Bud toys as more valuable?

• They are made from rare materials.

• They are endorsed by celebrities.

• Customers personalize and create them.

• They are limited edition items.

How does the IKEA effect influence people's perception of their own creations?

• They become less attached to them.

• They prefer to buy pre-made items.

• They ignore imperfections and value them more.

• They see them as less valuable than mass-produced items.

What does the study by Aronson and Mills demonstrate about effort and satisfaction?

• Greater effort results in higher satisfaction.

• Effort has no impact on satisfaction.

• Satisfaction is unrelated to effort.

• More effort leads to less satisfaction.

How can individuals use the IKEA effect when choosing gifts?

• By opting for the most popular items.

• By selecting gifts that are difficult to find.

• By choosing gifts that involve the recipient in creation.

• By buying expensive pre-assembled gifts.

How are businesses leveraging the IKEA effect to enhance product value?

• By reducing the cost of materials.

• By limiting product availability.

• By offering pre-assembled products.

• By involving customers in product creation.