Untitled Video Quiz

What are the four components of the marketing mix?

• Product, Price, Promotion, Place

• People, Process, Physical Evidence, Price

• Product, Price, People, Place

• Promotion, Place, Process, Product

Which of the following is considered part of the "Product" aspect of the marketing mix?

• Discounts

• Advertising

• Delivery

• Design

If a business targets a high-end market for its hamburgers, what might be a suitable promotion strategy?

• Offering free karma fries

• Advertising in a luxury magazine

• Providing free Viking helmets

• Selling in public parks

For a target market of Vikings, what would be an appropriate "Place" strategy for selling hamburgers?

• Retail storefront

• Polo club

• Public parks

• Seaside delivery