Experiment about beauty

Only _________percent women believe they are beautiful.

To inspire the other 96 to feel the same, what was done?

( Para inspirar as outras mulheres a se sentirem igual, o que foi feito?)

• They conduct a social experiment.

• They made a new ad.

• They trained the women.

The social experiment was called in an fbi trained sketch artist. Which is the first step?

• The artist sketches portraits of the woman based on their on self-description.

• He thanks when he gets a sketch.

• The woman leaves and the artist doesn't see her.

• Then the artist sketches the same woman based on descriptions by strangers who had met the woman briefly.

• Finally the artist revealed the two sketches to the women.

Which is the second step? 

• The woman leaves and the artist doesn't see her.

  
  

• Then the artist sketches the same woman based on descriptions by strangers who had met the woman briefly.

• The woman leaves and the artist doesn't see her.

  
  

• He thanks when he gets a sketch

  
  

Which is the third step? 

• The artist sketches portraits of the woman based on their on self-description.

• He thanks when he gets a sketch

  
  

• The woman leaves and the artist doesn't see her.

  
  

• Then the artist sketches the same woman based on descriptions by strangers who had met the woman briefly.

  
  

Which is the fourth step?

• The woman leaves and the artist doesn't see her.

  
  

• He thanks when he gets a sketch

  
  

• Then the artist sketches the same woman based on descriptions by strangers who had met the woman briefly.

  
  

• The artist sketches portraits of the woman based on their on self-description.

Which is the last step? 

• The artist sketches portraits of the woman based on their on self-description.

  
  

• Finally the artist revealed the two sketches to the women.

  
  

• Then the artist sketches the same woman based on descriptions by strangers who had met the woman briefly.

  
  

• The woman leaves and the artist doesn't see her.

  
  

The ___________ one lookly more open more friendly...more happy

The ____________ became the icon of the campaign

In _______weeks the campaign was the fourth most shared