The Big Sell: Vaccines
Interactive Video
•
Business, Social Studies
•
University
•
Hard
Wayground Content
FREE Resource
The video discusses a national campaign to promote COVID-19 vaccination, focusing on moving people from hesitancy to confidence. It highlights the importance of research, community engagement, and trusted messengers. The campaign targets the 'movable middle' and emphasizes empathy in messaging. It also addresses misinformation and strategies for reaching conservative audiences.
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