Can Text Messages Increase Vaccination Rates?

The video discusses a mega study on vaccination, focusing on the effectiveness of text message interventions to increase flu vaccination rates. The study, conducted by 26 behavioral scientists, tested 19 different interventions. The most successful involved sending two text messages before a patient's appointment, significantly increasing vaccination rates. The study found that messages resembling usual provider communication and framed as reminders for reserved flu shots were most effective. Results were consistent across demographics, but differences were noted based on race, suggesting tailored messaging could be beneficial. The study highlights the potential for similar strategies to boost vaccination rates for other diseases like COVID.

What new insight or understanding did you gain from this video?