TED: How to make sure materials get reused -- again and again | Garry Cooper

The video discusses the benefits of transitioning from a linear to a circular economy, using Chicago as a backdrop. It highlights the environmental and economic challenges of urban areas, emphasizing the potential of circular economies to reduce waste and emissions. The speaker shares a personal journey from a small-scale initiative to founding a company that promotes reuse. A case study on furniture reuse in New York illustrates practical applications. The video outlines steps to scale circular economies in cities, emphasizing digital infrastructure, operational capacity, and policy incentives. The potential economic and environmental benefits of circular cities are also explored.

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