Sendhil Mullainathan: Solving social problems with a nudge

The talk explores the 'last mile' problem, where technological solutions exist but fail to reach or be adopted by the end-users due to human behavior and mental models. Examples include oral rehydration therapy for diarrhea and insulin adherence in diabetes. The speaker emphasizes the need for innovation in human psychology and behavior to address these issues, suggesting a new social science approach to tackle the last mile effectively.

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