New generation of cider makers go back to their roots

The video discusses the decline in cider sales in Britain, attributing it to cooler summers, increased competition, and changing consumer preferences. The rise of other alcoholic beverages like gin and craft beer has also impacted cider sales. While larger companies face challenges, smaller boutique producers continue to thrive. Cultural practices like wassailing are highlighted, and the importance of weather and consumer trends in the cider industry is emphasized.

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