VOICED : Malian entrepreneur launches innovative juice brand

The video discusses Marlion's business, focusing on its use of natural resources and unique ingredients. Aissata Diakite founded Zabbaan in 2016, employing 65 people and producing 1,000 bottles daily. The company aims for organic certification to expand internationally. Feedback from focus groups led to product modifications. The business was launched after securing investment at a Mali trade event, emphasizing local production and job creation. Diakite, a diaspora returnee, has won numerous innovation awards and is working on exporting natural flavors.

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